Domain Names (India .in and .co.in) = Marketing + Real Estate + IP
Domain name strategy for the most part is not just about using 1 domain name but using multiple domain names to market your product/s and to protect your intellectual property.
Marketing : Businesses typically using multiple domain names for their numerous product lines for lead generation and branding purposes. They could also using multiple cctlds (country code domains) to target various geographical regions for their product. The business case for using multiple domain names has been established by numerous large corporations and institutions.
Real Estate : Domain names are like a plot of land, you have the freedom to build anything o n the property. Just as in real estate, the location of the property and in this case the quality of the domain name is more important than the actual website created. Without a great location, your business may never take off. So in domain names, there are Generic keyword category killers for each niche and there are Acronyms that needs to be used as primary domain name or as auxiliary domains that enhance your business.
Intellectual Property : When corporations invent and protect their inventions, they usually don't stop with 1 patent, there are typically numerous supporting patents that shore up your primary invention. In a similar manner, several niche keyword domains are used to shore up your primary product/service website domain, again setting up a case for using multiple domain names.
For domain name consulting - .com , .in, .co.in (India) , get in touch at http://www.sastha.com
India Focus:Why do Google and Amazon have websites
that use .co.in and .in domain names? Well they want to offer dedicated and
focused services and products for India. So when you visit Google.co.in, you
know everything that you will find is specially for India, not US not UK, same
goes for Amazon.in. When you visit Amazon.com , all the products are catered to
the US market. These large companies understand India is going to be a huge
market and its better to offer their products on India specific websites using
India specific TLD’s (or domains). .IN and CO.IN are being used by large and
small companies and have millions of daily website visitors from India, so
using those domain extensions for your India website, just makes business
sense. We have a tendency to be over creative, in this case its best to see the
solution that is right in front, keep it simple and go with the obvious.Competition:Online competition can come from
anywhere, everyday new businesses are created and it is ge…