Domain Names (India .in and .co.in) = Marketing + Real Estate + IP
Domain name strategy for the most part is not just about using 1 domain name but using multiple domain names to market your product/s and to protect your intellectual property.
Marketing : Businesses typically using multiple domain names for their numerous product lines for lead generation and branding purposes. They could also using multiple cctlds (country code domains) to target various geographical regions for their product. The business case for using multiple domain names has been established by numerous large corporations and institutions.
Real Estate : Domain names are like a plot of land, you have the freedom to build anything o n the property. Just as in real estate, the location of the property and in this case the quality of the domain name is more important than the actual website created. Without a great location, your business may never take off. So in domain names, there are Generic keyword category killers for each niche and there are Acronyms that needs to be used as primary domain name or as auxiliary domains that enhance your business.
Intellectual Property : When corporations invent and protect their inventions, they usually don't stop with 1 patent, there are typically numerous supporting patents that shore up your primary invention. In a similar manner, several niche keyword domains are used to shore up your primary product/service website domain, again setting up a case for using multiple domain names.
For domain name consulting - .com , .in, .co.in (India) , get in touch at http://www.sastha.com
Domain Sale Update (.in /. co.in ) - This week Rehab.in sale for $17000 was announced, the buyer is a US based Rehab marketing company. Rehab / Rehabilitation is a huge market in India and this current sale and past sales of Rehabs.in and Rehabs.co.in show buyers are competing for Keyword Domains in this category. Not unusual for such development in the domain name business and notably these domains were bought by 2 US based Rehab marketing businesses. Rehab.co.in is owned by an Indian entity which runs a rehabilitation clinic. It is very clear that companies are looking to acquire 1 word domains that are relevant to the category - Rehab , Rehabs, Rehabilitation etc. Many will opt for 2 word or 3 word domains in .in / . co.in , if they are not able to afford the prices for 1 word domains. Such price wars or competition for 1 word or 2 word domains (.in and . co.in ) have occurred in other categories - insurance, liquor , tyre for example. This trend is expected to rise as In
Today Godaddy released their aftermarket sales for June, it showed vaninsurance.co.uk sold for $106,769 and vaninsurance.com for $100,000 . This is probably the first time have noticed a . co.uk sell for higher than .com . This could have reasons such as . co.uk had a less motivated seller and he/she was in a better situation to assess the Van Insurance market . Also here in the US, we don't hear much of Van Insurance but its possibly a bigger deal in the UK. So once again, pricing and valuation of such cctlds (country code extensions) like . co.uk , .in / .co.in or .de and others are going to on a case by case basis. Typical cctlds valuation can range from 5%-25% of .com, but this again a very rough estimate as this sale shows. #domains #domainnames #india #. co.uk #websites #business #branding #marketing #ecommerce #atmanirbarta #inc42 #startup #.in #.co.in
Domain Sales News (INDIA) - Last week featured some interesting sales VPN.in , Matter.in and EBO.co.in . VPN.in was bought for $25,000 by a Netherlands based VPN company , Matter.in was bought by Gujarat, India business for about $6800 and EBO.co.in was bought for $4000 by a Bengaluru based company. Demand for quality domain names (.in and . co.in ) appears to be on the rise in India and end users (business) are beginning to pay prices that are warranted for high quality keywords and acronyms. #domainnames #domains #website #marketing #advertising #ecommerce #inc42 #yourstory #startup #venturecapital #business #india #webdevelopment #online #digital #businesstoday