Domains = Real Estate + Marketing + Intellectual Property
Domain Names = Real Estate
You might have seen this comparison quite a bit and there are a lot of similarities between Domain Names and Land (Real Estate). Without a piece of land, you can't build a home, hotel or any other physical building, similarly without a Domain Name , you can't have a home or a website online. With Real Estate (land), there are premium real estate like lake front, ocean front, downtown - locations which draw traffic or great visibility. Domain Names also range in their valuations depending on whether they are premium or not , premium domains are generally 1 word generic keywords describing a product or service (similar to Cars, Hotels, Loans etc). There are pricing variations depending on Domain Names being generic keywords or short acronyms or numbers, also whether they end in .com or a country code like .in /.co.in (India) , .co.uk (UK), .de (Germany)
Domain Names = Patents /IP
In Patenting, corporations usually don't just have one patent, they usually have a core patent (around their core product/service) and have multiple patents around the core topic. As a Domain Name strategy companies (especially the larger ones) have Domain Names that describe their core products and generally have multiple variations of the Domain Name as well. Hence , fortune 1000 companies usually have hundreds or thousands of Domain Names in their portfolio
That was a quick summary of why Domain Names are an essential part of today's corporate strategy.
Today Godaddy released their aftermarket sales for June, it showed vaninsurance.co.uk sold for $106,769 and vaninsurance.com for $100,000 . This is probably the first time have noticed a . co.uk sell for higher than .com . This could have reasons such as . co.uk had a less motivated seller and he/she was in a better situation to assess the Van Insurance market . Also here in the US, we don't hear much of Van Insurance but its possibly a bigger deal in the UK. So once again, pricing and valuation of such cctlds (country code extensions) like . co.uk , .in / .co.in or .de and others are going to on a case by case basis. Typical cctlds valuation can range from 5%-25% of .com, but this again a very rough estimate as this sale shows. #domains #domainnames #india #. co.uk #websites #business #branding #marketing #ecommerce #atmanirbarta #inc42 #startup #.in #.co.in
Domain Sale Update (.in /. co.in ) - This week Rehab.in sale for $17000 was announced, the buyer is a US based Rehab marketing company. Rehab / Rehabilitation is a huge market in India and this current sale and past sales of Rehabs.in and Rehabs.co.in show buyers are competing for Keyword Domains in this category. Not unusual for such development in the domain name business and notably these domains were bought by 2 US based Rehab marketing businesses. Rehab.co.in is owned by an Indian entity which runs a rehabilitation clinic. It is very clear that companies are looking to acquire 1 word domains that are relevant to the category - Rehab , Rehabs, Rehabilitation etc. Many will opt for 2 word or 3 word domains in .in / . co.in , if they are not able to afford the prices for 1 word domains. Such price wars or competition for 1 word or 2 word domains (.in and . co.in ) have occurred in other categories - insurance, liquor , tyre for example. This trend is expected to rise as In