Indian brands using Generic Slogan and Domains

 A recent trend in Indian marketing/advertising shows few companies using Phrases (social media) and .in/.co.in domains. Many Indian corporations own their brand names in .in/.co.in, however we think this is a new strategy where they are beginning to use multiple domain names in their category. Obviously with .com we have seen this over the years, owning a generic category killer domain has been a strategy. 

Here are some of them:

Bajaj - a large corporate name in India with many brands 

Allabouthair.in

No alt text provided for this image

Raymond - a household brand in clothing

Tailoryourstyle.co.in

No alt text provided for this image

AllOut - another household brand 

FightDengueforyourfamily.in

No alt text provided for this image

 Oral-B (P&G Company) 

ElectricToothBrush.co.in

No alt text provided for this image

If this trend continues, we can expect many companies in India fighting over their #slogans or underlying category killer keywords. Thanks to the domainers in India who contributed this information. We think this is only the beginning and a much welcome sign.


Comments

Post a Comment

Popular posts from this blog

Domain Sales Update - November 15, 2020 - Rehab.in

  Domain Sale Update (.in /. co.in ) - This week  Rehab.in  sale for $17000 was announced, the buyer is a US based Rehab marketing company. Rehab / Rehabilitation is a huge market in India and this current sale and past sales of  Rehabs.in  and  Rehabs.co.in  show buyers are competing for Keyword Domains in this category. Not unusual for such development in the domain name business and notably these domains were bought by 2 US based Rehab marketing businesses.  Rehab.co.in  is owned by an Indian entity which runs a rehabilitation clinic. It is very clear that companies are looking to acquire 1 word domains that are relevant to the category - Rehab , Rehabs, Rehabilitation etc. Many will opt for 2 word or 3 word domains in .in / . co.in  , if they are not able to afford the prices for 1 word domains. Such price wars or competition for 1 word or 2 word domains (.in and . co.in ) have occurred in other categories - insurance, liquor , tyre for example. This trend is expected to rise as In
Read more

VanInsurance.co.uk sold for higher than .com

  Today Godaddy released their aftermarket sales for June, it showed vaninsurance.co.uk sold for $106,769 and vaninsurance.com for $100,000 . This is probably the first time have noticed a . co.uk sell for higher than .com . This could have reasons such as . co.uk had a less motivated seller and he/she was in a better situation to assess the Van Insurance market . Also here in the US, we don't hear much of Van Insurance but its possibly a bigger deal in the UK. So once again, pricing and valuation of such cctlds (country code extensions) like . co.uk , .in / .co.in or .de and others are going to on a case by case basis. Typical cctlds valuation can range from 5%-25% of .com, but this again a very rough estimate as this sale shows. #domains #domainnames #india #. co.uk #websites #business #branding #marketing #ecommerce #atmanirbarta #inc42 #startup #.in #.co.in
Read more

Domain Sales - VPN.in, Matter.in , EBO.co.in

  Domain Sales News (INDIA) - Last week featured some interesting sales  VPN.in  ,  Matter.in  and  EBO.co.in  .  VPN.in  was bought for $25,000 by a Netherlands based VPN company ,  Matter.in  was bought by Gujarat, India business for about $6800 and  EBO.co.in  was bought for $4000 by a Bengaluru based company. Demand for quality domain names (.in and . co.in ) appears to be on the rise in India and end users (business) are beginning to pay prices that are warranted for high quality keywords and acronyms. #domainnames   #domains   #website   #marketing   #advertising   #ecommerce   #inc42   #yourstory   #startup   #venturecapital   #business   #india   #webdevelopment   #online   #digital   #businesstoday
Read more