Indian brands using Generic Slogan and Domains

 A recent trend in Indian marketing/advertising shows few companies using Phrases (social media) and .in/.co.in domains. Many Indian corporations own their brand names in .in/.co.in, however we think this is a new strategy where they are beginning to use multiple domain names in their category. Obviously with .com we have seen this over the years, owning a generic category killer domain has been a strategy. 

Here are some of them:

Bajaj - a large corporate name in India with many brands 

Allabouthair.in

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Raymond - a household brand in clothing

Tailoryourstyle.co.in

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AllOut - another household brand 

FightDengueforyourfamily.in

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 Oral-B (P&G Company) 

ElectricToothBrush.co.in

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If this trend continues, we can expect many companies in India fighting over their #slogans or underlying category killer keywords. Thanks to the domainers in India who contributed this information. We think this is only the beginning and a much welcome sign.


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