Indian brands using Generic Slogan and Domains

 A recent trend in Indian marketing/advertising shows few companies using Phrases (social media) and .in/.co.in domains. Many Indian corporations own their brand names in .in/.co.in, however we think this is a new strategy where they are beginning to use multiple domain names in their category. Obviously with .com we have seen this over the years, owning a generic category killer domain has been a strategy. 

Here are some of them:

Bajaj - a large corporate name in India with many brands 

Allabouthair.in

No alt text provided for this image

Raymond - a household brand in clothing

Tailoryourstyle.co.in

No alt text provided for this image

AllOut - another household brand 

FightDengueforyourfamily.in

No alt text provided for this image

 Oral-B (P&G Company) 

ElectricToothBrush.co.in

No alt text provided for this image

If this trend continues, we can expect many companies in India fighting over their #slogans or underlying category killer keywords. Thanks to the domainers in India who contributed this information. We think this is only the beginning and a much welcome sign.


Comments

Post a Comment

Popular posts from this blog

India Domain Strategy - .IN and .CO.IN

  India Focus: Why do Google and Amazon have websites that use .co.in and .in domain names? Well they want to offer dedicated and focused services and products for India. So when you visit Google.co.in, you know everything that you will find is specially for India, not US not UK, same goes for Amazon.in. When you visit Amazon.com , all the products are catered to the US market. These large companies understand India is going to be a huge market and its better to offer their products on India specific websites using India specific TLD’s (or domains). .IN and CO.IN are being used by large and small companies and have millions of daily website visitors from India, so using those domain extensions for your India website, just makes business sense. We have a tendency to be over creative, in this case its best to see the solution that is right in front, keep it simple and go with the obvious. Competition: Online competition can come from anywhere, everyday new businesses are created an
Read more

Domain Sales - VPN.in, Matter.in , EBO.co.in

  Domain Sales News (INDIA) - Last week featured some interesting sales  VPN.in  ,  Matter.in  and  EBO.co.in  .  VPN.in  was bought for $25,000 by a Netherlands based VPN company ,  Matter.in  was bought by Gujarat, India business for about $6800 and  EBO.co.in  was bought for $4000 by a Bengaluru based company. Demand for quality domain names (.in and . co.in ) appears to be on the rise in India and end users (business) are beginning to pay prices that are warranted for high quality keywords and acronyms. #domainnames   #domains   #website   #marketing   #advertising   #ecommerce   #inc42   #yourstory   #startup   #venturecapital   #business   #india   #webdevelopment   #online   #digital   #businesstoday
Read more

Register / Evaluate - Domain Names

  If you are starting from scratch and want to understand how to go about, step by step and get into domain investments or acquire domains for your business, here are some of my suggestions: Where to register : You can check out many accredited .IN registrars, see a list on  http://www.Registry.in  . Godaddy, Dynadot are some of the preferred US based registrars. There are no residency requirements for registering .IN or .CO.IN domains. Prices are typically under $8 per year of registration How to pick domain names: I prefer domain names that have commercial value in India, domains that pertain to products and services and are of high value. Domains that are not a TM violation (check to make sure there are no obvious trademarks), generic keywords are a great option in this case. To find popular search keywords or valuable domains use a combination of these tools 1) Google search/Google trends - Use both of these tools to see how popular your Keyword or Acronym are. Use Google.co.in spe
Read more