Nykaa buys Superstore.co.in and Superstore.in before IPO

 Domain Sale (.IN /.CO.IN) India - In July, Nykaa Fashion based in Mumbai India, acquired Superstore.co.in and Superstore.in domain names for their future projects. (see Namebio.com) Interestingly Nykaa is also in Pre IPO stage and is filing papers.


Startups, New Business and Established Businesses in India as a strategy are looking to acquire .in and .co.in domain names for their specific projects, divisions, product or service categories and this makes all the sense , if you compare to what global companies have done in terms of acquiring generic/exact match domain names in .com . When you are looking to target a large growing economy/market such as India, it makes strategic business sense to go with the domain extensions that the country market has already accepted for over almost 19 years.

Businesses may already own their brand names (.in and .co.in) but they operate in various product/service categories that require focussed domain names, that are non-brandable or popular and highly searched keywords in their category, for their online presence .
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